CMO Interview: Finding Strategic Intelligence Faster
We’re holding two educational webinars in June on how to use strategic intelligence to accelerate revenue – both for marketing or for sales – and Pete Krainik posed a few questions to me for the CMO...
View ArticleJoin us: Webinar on Major Account Analysis July 27
As part of our announcement today of our new snapshot on Salesforce CRM we have also announced a webinar to show our sales users the power of being able to do account analysis in line when preparing...
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How Samantha at XL-Group has an advantage over her competition
I had the pleasure of meeting one of our customers a few weeks ago at a Selling Power conference – a sales rep called Samantha Barrett – and after she told me how much she loved FirstRain I asked her...
View ArticleHedge fund case study
Many of our customers are hedge funds looking to both save time and get an intelligence advantage from the web. They are notoriously secret so we can rarely use their names – but even so they will talk...
View ArticleHow Actis is using FirstRain for emerging market intelligence
Here’s a great example of FirstRain helping a group of users in private equity. I was able to visit Stuart Jackson at Actis before Christmas last year – on a very snowy, cold day in London. One of...
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RIM has some new, unwelcome, partners
It’s interesting to look at the smartphone choice our users have made across different markets. We conducted a mobile survey a couple of weeks ago and found that a BlackBerry is still a necessity in...
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The End of Do-It-Yourself
Do you remember those futuristic articles or stories we’d read in the 80s that talked about how with technology we would work less and have more time to recreate? Technology was going to free us from...
View ArticleEmerson and FirstRain: A Better Enterprise Content Solution
I’ve mentioned before what an exciting time it is to be a part of FirstRain. We’re building momentum every day as our fantastic sales team helps more and more customers in Marketing and Sales roles use...
View ArticleLibraries Love FirstRain Too!
One challenge of being an information solution that’s been designed from the ground-up to be easily used by business professionals who are not professional researchers, is the mistaken assumption that...
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Delivering Unique Business-Relevant Tweets: Facebook IPO
Today’s Facebook’s IPO although a more consumer focused interest story then what most of our customers are interested in, brought a huge amount of tweets on the subject as expected. (I would even...
View ArticleThe All-in-One Difference: Tablets Make a Difference in Closing the Sale
The workplace is evolving into a wireless environment, so having a tablet isn't just an option anymore—it's essential.The post The All-in-One Difference: Tablets Make a Difference in Closing the Sale...
View ArticleHow to keep your best salespeople
Your sales team is the backbone of your company, but how do you get stellar sales reps to stick around?The post How to keep your best salespeople appeared first on FirstRain.
View ArticleD&B and FirstRain to Deliver Deep, Actionable Insight through Structured and...
the world's leading source of commercial information and insight on businesses, and FirstRain, a leading provider of customer insights for the enterprise, today announced a partnership to deliver a...
View ArticleCreating Mobile-Friendly Email for B2B
Is your email marketing game up to par in today's mobile-oriented landscape? We've got some tips for you on how to get your emails to succeed with your prospects in B2B.The post Creating...
View Article1 Surprising Way to Increase Sales
Who knew that simplifying everything for your customer would make it that much easier to sell to them?The post 1 Surprising Way to Increase Sales appeared first on FirstRain.
View Article3 Tips for Telling Great Customer Success Stories
Guest author, Jan Willis of Calibra, gives advice on how to create and use customer success stories successfully to show the power of your product.The post 3 Tips for Telling Great Customer Success...
View ArticleWhat You Need to Execute A Successful Product Roadmap
Much of a company’s success hinges on new product releases and updates. How a project manager drives his product roadmap is vital to driving revenue.The post What You Need to Execute A Successful...
View ArticleFirstRain EMA Vendor to Watch
For our business insights and our willingness to go off of the beaten path, FirstRain is proud to become one of Enterprise Management Associates (EMA) Vendor to Watch.The post FirstRain EMA Vendor to...
View ArticleFirstRain IDC Private Vendor Watchlist Profile: Next-Generation Personal...
FirstRain has been added to IDC’s Private Vendor Watchlist, our predictive analytics and real-time information discovery platform bringing us even more notoriety.The post FirstRain IDC Private Vendor...
View ArticleInnovation and Maturity of Analytics Case Study
After FirstRain's Personal Business Analytics Platform was selected as NASSCOM's Top 50 Excellence in Analytics 2015, they release the following report. The post Innovation and Maturity of Analytics...
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